Tribe Uncovered at Company Brewing this Thursday





This season’s first Milwaukee Underwear Bike Ride on Thursday, June 15 and the much-anticipated After Party promises to be electrifying. Now in its eighth year, the Milwaukee Underwear Bike Ride is teaming up with VoodooHoney Records for the official Album Release of the “Tribe Called Quest” reinterpretation concert recorded live at Turner Hall earlier this year.


Curated by Klassik and featuring the talents of Foreign Goods and Lorde Fredd333, the Tribe performance brought together a wide range of artists active in the Milwaukee music scene. This After Party marks a bittersweet chapter for Foreign Goods as a band; it will be Klassik’s last performance with the group because he’s pursuing a solo career as a composer and performer.


The June kickoff is the first of many collaborations between the Milwaukee Underwear Bike Ride and VoodooHoney Records. “I’m very excited to work with an event that’s so unifying for the Riverwest neighborhood and shows so much support for the Body Positivity movement. Steve Roche is the ‘Bike Guy’ around here and everybody loves him,” said VoodooHoney founder and curator Jay Anderson.


The MUBR started out as a one-time ride for a birthday eight years ago. Those first riders enjoyed it so much that it’s become a favorite Riverwest event. Over the years, volunteers, bike enthusiasts and Riverwest neighbors kept expanding it.


“It made sense to collaborate with VoodooHoney on this. Foreign Goods played its first public show at the Milwaukee Underwear Bike Ride two years ago,” say Roche.  “I’ve known Jay for years and love the music and the work he’s doing in the city. I was really inspired when I saw the Tribe show back in January and that’s when we started talking about working together. I was a concert promoter for years and this is a great way to tap into that experience.”

The After Parties have become as popular as the MUBR itself. Some favorite After Parties included the former band Kane Place Record Club playing on a boat ride and New Age Narcissism at Tonic in Bay View. The locations are often kept a secret, like when a park pool was rented for all the bikers to cool off after the event. This year, partnering with George Bregar of Company Brewing for the upcoming After Party is a natural connection because of Bregar’s commitment to local music and art.

Most of all, the volunteers of MUBR love how much it has come to mean to people. At least two people who met during one of the rides and got married years later. It’s a welcoming and safe the ride for both participants and viewers. If there’s a motto attached to the Milwaukee Underwear Bike Ride, it’s: “Everyone is welcome!”


The Milwaukee Underwear Bike Rides have grown into a mobile festival that explores the city via bicycle. It gives people a reason to get excited to tune up their bicycles, many buying a bicycle just to participate, and to simply get out and ride.


There will be more Underwear Bike Rides in July and August. Rides always meet in public, outdoor spaces. Volunteers and participants congregate, collect clothing donations, paint faces/bodies, distribute patches, stickers, and/or spoke cards for donations, and socialize with friends and strangers alike for an hour before taking off.


Both newcomers and seasoned pros are urged to be safe, wear protective headgear and lights, and to check this webpage for more details:

There’s also a Facebook page with helpful details about signing up, routes, volunteering opportunities, etc.



Typically the Ride is 10-15 miles, with a mid-ride stop to break up the distance and socialize. The route is planned out ahead of time, then rode in advance by friends and volunteers who then lead the Ride on the night of the event. It goes through several neighborhoods to promote visiting some special spots around the city, so the organizers ask that riders respect to their environments and clean up after themselves.


The Milwaukee Underwear Bike Ride is also an important fundraising event. This summer volunteers will be collecting clothing donations for Pathfinders, a housing/shelter space for runaway, throwaway, and homeless youth in Milwaukee that focuses on education, family engagement, and youth empowerment. Pathfinders is in need of men’s clothes and larger size women’s clothes. They’re requesting garments that are gently used, clean, and appropriate for teenagers/young adults and need men’s boxers, women’s underwear, socks, bras, white t-shirts and men’s white undershirts. To learn more about what Pathfinders, visit


The cost of the After Party is a $10 wristband and the show begins at 10pm at Company Brewing on Center Street in Riverwest. Sponsors of the event include: Company Brewing, MKEBKE, Pabst Blue Ribbon, Surly Brewing, Vulture Space and Wheel & Sprocket.